Mazda has been making great strides in the automotive industry, and their commitment to safety has not gone unnoticed. In fact, the Insurance Institute for Highway Safety (IIHS) recently announced that Mazda has earned the most 2024 TOP SAFETY PICK+ awards of any single brand. This is a significant achievement and a testament to Mazda’s dedication to providing their customers with the safest vehicles on the market.
WHAT IS THE IIHS TOP SAFETY PICK+ AWARD?
The IIHS Top Safety Pick+ award is a standard of excellence in vehicle safety. It is one of the most prestigious awards within the automotive industry, with a stringent set of criteria that vehicles must meet to qualify. These include high ratings in crashworthiness tests, advanced safety features, and performance in accident avoidance.
To earn a Top Safety Pick+ designation, a vehicle must receive ‘good’ ratings in six crashworthiness tests, ‘advanced’ or ‘superior’ ratings for front crash prevention, and ‘good’ or ‘acceptable’ ratings in headlight performance.
MAZDA’S TOP SAFETY PICK+ ACHIEVEMENT FOR 2024
Mazda has consistently been on the forefront of safety, and 2024 is no different. This year, several models from Mazda’s lineup secured the IIHS Top Safety Pick+ honors, solidifying the brand’s reputation for safety excellence.
The models that have been recognized include:
THE INTERSECTION OF SAFETY AND DESIGN
Mazda’s dedication to safety is deeply rooted in its vehicle design philosophy, known as ‘KODO—Soul of Motion.’ This philosophy emphasizes the importance of natural and timeless beauty that brings soul and vitality to the vehicle. Safety considerations are not a mere afterthought but an integral part of this design ethos, creating vehicles that are not only safe but also incredibly stylish.
This meticulous attention to safety within the broader vehicle design makes Mazda unique. It’s not just a company that puts safety features into cars; it’s one that designs safety into the very fabric of its vehicles, ensuring they’re beautiful, agile, and above all, safe.
ADVANCED SAFETY TECHNOLOGIES
Mazda’s i-Activsense safety features are designed to give drivers more confidence on the road. These advanced technologies use sensors and cameras to detect potential hazards, providing warnings and even assisting in braking when necessary.
- Smart Brake Support (SBS) – This feature uses a forward-facing camera and laser sensor to monitor the distance between your vehicle and the one ahead. If it senses a potential collision, it will warn you and apply the brakes if necessary.
- Lane Departure Warning System (LDWS) – Alerts the driver if the vehicle unintentionally drifts out of its lane without using a turn signal.
- Blind Spot Monitoring (BSM) – Detects vehicles in your blind spots and alerts you with an indicator in the side mirrors. It also includes Rear Cross Traffic Alert (RCTA) which warns you of vehicles approaching from the side when reversing.
- Advanced Smart City Brake Support with Pedestrian Detection (ASCBS) – This feature helps avoid or reduce the severity of collisions at slower speeds by automatically applying the brakes if it detects an imminent collision with a vehicle or pedestrian.
CHECK OUT ACADIANA MAZDA TODAY!
Mazda has been a leader in implementing advanced safety technologies, and their 2024 models are no exception. With a focus on providing peace of mind for drivers and passengers alike, Mazda has achieved multiple Top Safety Pick+ awards from the Insurance Institute for Highway Safety (IIHS). Experience new possibilities with the 2024 TOP SAFETY PICK+ awards at Acadiana Mazda in Lafayette, Lousiana!
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